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Strategic Communication: An Introduction by Jesper Falkheimer, Mats Heide

• Strategic Communication: An Introduction
• Jesper Falkheimer, Mats Heide
• Page: 174
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781138657038
• Publisher: Taylor & Francis

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Strategic Communication: An Introduction by Jesper Falkheimer, Mats Heide Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

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Strategic Communication: An Introduction. GEORG WENZELBURGER*, & FELIX HÖRISCH**. *Department of Social Sciences, TU Kaiserslautern, Erwin- Schrödinger-Straße, 67663 Kaiserslautern, Germany,. **Institute of Political Science, University of Heidelberg, Bergheimer Str. 20, 69115 Heidelberg, Germany. Do voters  Strategic Communication - Communication - Oxford Bibliographies
Introduction. Strategic communication is an umbrella term to describe the activities of disciplines including public relations, management communication, and advertising. However, strategic communication is also increasingly recognized as a developing subfield within communication. As such, it explores  CPT-12306 - Studiegids 2017/2018 - WUR
CPT-12306 Introduction to Strategic Communication The starting point is the idea that communication processes are to be understood before we can effectively use communication for innovation, change and remember the most important concepts and theories of strategic communication for change and innovation; Strategic Communication in Total Rewards
Course Description: This course provides an introduction to strategiccommunication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviors can be influenced by communications. In addition, an eight-step process is. Unpopular Social Policy Reform and Strategic Communication: An
Do voters punish governments for unpopular policies and does strategiccommunication affect this relationship? How do the characteristics of political systems impact on the way political leaders communicate such unpopular policies and how can we explain these cross-national differences? In recent years  Strategic Communication: An Introduction - Google Books Result
Jesper Falkheimer, Mats Heide - ‎2018 - Business & Economics Intro to Strategic Communication |
Intro to Strategic Communication. 3 crs. This introductory course explores the basics of how strategic communications works and teaches students the strategic concepts and principles necessary to understand how effective advertising, public relations and marketing decisions are developed and executed. This course will  Strategic Communication: An Introduction: 9781138657045
Strategic communication comprises different forms of goal-orientedcommunication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizationalcommunication and  The communication grid: an introduction of a model of four
Surprisingly, they have difficulty in making clear what it really is that they manage and what their consultations truly represent, what aims they have and whatstrategies they use. In this article I present a model consisting of basiccommunication strategies, derived from communication theory and rooted in described public  Strategic Communication - University of Miami Academic Bulletin
Strategic Communication 1. STRATEGIC COMMUNICATION http://com.miami. edu/programs. Dept. Code: STC. Introduction. The Department of StrategicCommunication offers majors and minors in. Advertising and Public Relations. Students majoring in Advertising learn the art, craft and business of promoting brands from  Integrated Strategic Communication (ISC) | Academics
PSY—100 Introduction to Psychology ISC—161 Introduction to IntegratedStrategic Communication One Statistics Course. Choose One ISC—261 Strategic Planning and Writing JOU—204 Writing for the Mass Media. Required Courses– Outside the Major Students must complete an official minor; at least 9 hours in the  

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